Notable Campaigns
A retirement home that celebrates life.
Brand: TVS Emerald Realty
Joy can mean many things to different people.
It is exploring new tastes.
It is swapping travel stories.
It is discovering new interests.
Through this campaign, we explore what joy means to different people.
And show them how to rediscover it
at TVS Emerald Serene Springs
The campaign was designed for people 50 years and above, who have hustled all their life and are looking to slow down and enjoy the fruits of their hard work.
With a TEASER, LAUNCH and SUSTENANCE PHASE
covering all the features and amenities designed to enable a fulfilling lifestyle.
TEASER
LAUNCH
SUSTENANCE
TVS Emerald partnered with Serene Communities to bring a novel retirement home concept to India.
In a society that views "old-age homes" as a place where the elderly is abandoned, we sought to empower soon-to-be retirees to take charge of their futures and secure their ticket to a joyful, active and engaging retired life.
Brand: TVS Emerald Realty
Even the Brochure
was conceptualised and written
like a personal diary, encapsulating a day in the life of a resident at
TVS Emerald Serene Springs
Brand visibility during
Tamil Nadu Assembly Elections
As part of the strategy to make Be-Rite a household name,
this election awareness campaign went live on print, social media and youtube, in Tamil and English during the run up to Tamil Nadu's most exciting Assembly Election.
Our communication was splashed across social media, youtube, digital ads and print for 2 weeks before the election date.
Brand: GEF india, Be-Rite Sunflower Oil
The Yamaha XSR is a vehicle that graced the wishlists
of many young riders. Ahead of its much-awaited launch in India, we pitched multiple campaigns to the client.
This one, was geared different.
Launch of Yamaha XSR
The Launch
NOTE: These videos are rough edits
made with footage from other films
The Lifestyle
The XSR was never meant to be just another bike. It is an extension of the rider's story. We created a world of experiences, expression and community for every single one.
Heart Camp by Apollo Hospitals
