Brand Building
All the work that happens behind the scenes. The foundation upon which brands communicate. I've crafted the brand story, tone of voice, websites and more for Start-ups and Corporates.
Projects
Happy Platter Kitchens
Set the brand voice and tone for Dubai-based Cloud Kitchen company with an exciting portfolio of brands. Worked on 21 different brands, each with its own brand persona, tone of voice and style of content. Created content that goes beyond pretty food shots and aims to connect, inform and delight.
Chutnefy & Funk Foods
Part of the team that shaped the brand communication for Funk Foods and its brands Chutnefy. Created pitch decks for the founders, crafted the brand story, blogs, website, internal communications, newsletters, and paid ads.
Funk Foods | Chutnefy Website & Blog
Website & Blog
Pitch Decks for Fundraising
InsanelyGood
Worked with the internal communications team at Swiggy's InsanelyGood. Created in-app content, social media, blog posts and the occasional print ad.
