15+ years in advertising has taught me a lot about people. What makes us tick, what makes us pause and most importantly, what makes us pay attention. In a world that’s running out of attention spans, what we say and how we say it matter more than ever.

Beyond selling brands, lifestyles and products, I’m always looking for the human truth behind the choices people make and the meaningful connection that comes from understanding each other.

From developing brand campaigns for national clients to solving specific problems for local brands, I’ve worked with clients and senior leadership to develop ideas, bring teams together and shape communication from ideation to execution.

When I’m not writing, you’ll probably find me with my toes in the ocean, looking for tracks in a forest or tucked in with a book on the mountainside, in utter awe of the elements.